Just over a week ago, Google introduced several new features in Google Analytics 4 related to Google Ads.
Hana Kobzová has already observed one of these features live and shared the relevant screenshots.
Google has opted for a change in terminology from “conversions” to “key events” within Google Analytics. “Conversions” will continue to be used in Google Ads.
Any “key event” identified in Google Analytics can become a “conversion” within Google Ads, making it applicable for reporting and bidding purposes.
