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Key Events Are Live in Google Analytics 4

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Just over a week ago, Google introduced several new features in Google Analytics 4 related to Google Ads.

Hana Kobzová has already observed one of these features live and shared the relevant screenshots.

Google has opted for a change in terminology from “conversions” to “key events” within Google Analytics. “Conversions” will continue to be used in Google Ads.

Any “key event” identified in Google Analytics can become a “conversion” within Google Ads, making it applicable for reporting and bidding purposes.

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