Creating GA4 Audiences in Google Ads
In March 2023, Audience Builder was first announced. It will allow the creation of GA4 audiences directly in the…
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PPC News: June 2023
25 posts
Explore PPC news published in June 2023 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Editing Assets Directly from Asset View
Sofia Akritidou from Great Britain shared a new feature from the Google Ads interface, where it is possible to…
New Merchant Attribute: Certification
You can now extend the product feed for Google Merchant Center with a new attribute Certificate, which is used…
Product Suspension for Out of Stock Products if in Stock
Starting September 1, 2023, Google Merchant will start rejecting products that do not correctly use availability…
Ads to Organic Ratio in Google Merchant Center
Tony Zara came across a new metric Ads to Organic Ratio in Google Merchant Center. This is an expression of the…
Business Profile Assets Used in Ads
If you use location extensions in your campaign, Google can now automatically use photos and other media from…
Brand Lists in the Shared Library
In April 2023, information appeared about excluding tags. A new Brand Lists section now appears in the Shared…
Attribution models to be discontinued in September
In April 2023 was announced the end of 4 attribution models. But from mid-July, it will no longer be possible to…
New Column: Keyword Source
A new Keyword Source column has appeared at the keyword level in Google Ads accounts. You can find it when…
Recommendations in the Keyword Planner
Tomas Eccel shared a screen from the Keyword Planner where Google started showing recommendations for Google Ads.