DSA to PMAX Upgrade as Recommendation
Thomas Eccel shared a screel recommendation that aims to upgrade search DSA campaigns to Performance Max > campaign.
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PPC News: June 2023
25 posts
Explore PPC news published in June 2023 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Limitations When using Third-Party Click Measurements
Advertisers who used click trackers (eg ClickCease) before August 28th can continue to use the tracking template…
New Layout for Call Ads
It often happened when the user was looking for a contact for a specific company X, but the competing company Y…
Mandatory Processing Time for Orders
Do you not have the order processing time filled in the shipping options in Google Merchant Center? If you did…
Trademark Policy Adjustments
Until now, trademarks have been automatically blocked, resulting in mass ad rejections even where unnecessary.…
Creating GA4 Audiences in Google Ads
In March 2023, Audience Builder was first announced. It will allow the creation of GA4 audiences directly in the…
Editing Assets Directly from Asset View
Sofia Akritidou from Great Britain shared a new feature from the Google Ads interface, where it is possible to…
New Merchant Attribute: Certification
You can now extend the product feed for Google Merchant Center with a new attribute Certificate, which is used…
Product Suspension for Out of Stock Products if in Stock
Starting September 1, 2023, Google Merchant will start rejecting products that do not correctly use availability…
Ads to Organic Ratio in Google Merchant Center
Tony Zara came across a new metric Ads to Organic Ratio in Google Merchant Center. This is an expression of the…