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Expansion of the GA4 Connector: 170 Additional Fields

Last updated on June 30, 2023

Official Google Analytics 4 Connector for Looker Studio has been extended with 170 new fields. For PPC, for example, the number of clicks and the price of advertising are important.

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Segment Enhanced Conversion Impact by Campaign Type

Last updated on January 19, 2025

Thomas Eccel shared on X that Google Ads lets advertisers analyze the impact of enhanced conversions per…

Screenshot of a Google Ads dashboard titled "Enhanced Conversion Impact - by Campaign Type." It showcases conversion action details, segmented by campaign types including "Search" and "YouTube," with reported conversions. A "New!" label is prominently highlighted.

1 min read

“Used Since” Column for PMAX Assets

Last updated on January 19, 2025

Petra Koucka noticed a new column at the asset level called “Used since“, which shows the date an…

A screenshot of an asset management dashboard showing a table with columns for Asset, Asset type, Level, Status, Source, Used since, Imp, Interactions, and Segment. Some data is blurred, and the "Used since" column is highlighted in yellow.

1 min read

Google Partners Get Exclusive New Promotion Offer Interface

Last updated on January 18, 2025

Zeeshan Ali recently shared that Google has introduced a new interface for selecting promotion offers within…

Left side: A table showcasing Google Ads promotion offers, like $400 ad credit for $400 spend. Right side: The sleek Google Ads interface displays these promotional offers and billing details, seamlessly integrating into the Google Partners dashboard.

1 min read

Private Search Terms in PMax Campaigns

Last updated on January 19, 2025

Adriaan Dekker received an update from Arpan Banerjee on a new Private Search Terms category that has surfaced…

A screenshot of a Google Ads report highlights "Private search terms," with a note on queries searched by fewer than 50 unique users in the past 90 days. A red arrow points to "Private search terms," showcasing data crucial for optimizing PMax Campaigns.

1 min read

Expansion of the GA4 Connector: 170 Additional Fields

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Segment Enhanced Conversion Impact by Campaign Type

“Used Since” Column for PMAX Assets

Google Partners Get Exclusive New Promotion Offer Interface

Private Search Terms in PMax Campaigns