Microsoft Advertising has rolled out significant updates for September, focusing on enhancing Audience Ads and introducing new features across their platform.
Key Updates Include:
- Audience Ads: Improved relevance and efficiency using advanced machine learning. Advertisers can now unlock new performance features for display and video ads, including expanded bidding strategies, more targeting options and conversion tracking.
- Native Ads: Advertisers can add business logos and automated call-to-actions, which can be customized as needed, into native ads (Performance Max included), driving higher engagement and brand visibility.
- IAS verification on all bid strategies: For Video, Native, Display (including Performance Max), advertisers can now use IAS verification to for viewability, invalid traffic, and brand safety and suitability with any bid strategy
- CTV Accessibility: Connected TV ads are now more accessible to businesses of all sizes, with new support for 45 and 75-second video ad creatives and AI-powered asset recommendations using Copilot.
- Performance Max Enhancements: Performance Max campaigns now offer a refreshed UI, support for brand exclusions, and new search term insights and search themes included!
- IndexNow: Faster web indexing through IndexNow is available, improving engagement and conversion rates for Dynamic Search Ads and Copilot ad placements.
- Max Conversion value bid strategy: This strategy type is now available for portfolio bid strategies.
Here is the official announcement: Audience Ads releases and other updates for September.