A recent update to the Google Ads Overview page now includes video impressions in conversion paths, helping advertisers understand their impact earlier in the customer journey. This marks a significant addition, as previously only views were considered. Video impressions are marked with an eye icon.
Another new feature is the “Performance by stage” card, which categorizes key metrics under awareness, consideration, and action stages. This card incorporates metrics such as impressions, CPM, frequency, views, video completion rate, and conversion insights. It’s designed to enhance the tracking of campaign performance across these stages, supporting Brand Lift, Search Lift, and Conversion Lift studies when set up.
Notably, only web conversions are included with video impressions, excluding those imported from Google Analytics 4.
Read the official help page here: About the Overview page.
This update was spotted by Hana Kobzová.