Google Ads has introduced two types of Brand Lift Studies now available across more accounts. The Standard Brand Lift measures a lift of 2% and above, while the newly added Enhanced Brand Lift measures a lift of 1.2% and above but requires 3x more budget to increase the likelihood of detecting a positive lift by 60%.
Advertisers can now select between these two options to suit their campaign needs and budget constraints. The Enhanced Brand Lift aims to provide deeper insights, helping brands gauge their advertising effectiveness more accurately.
This update was discovered by Thomas Eccel.