Google Names 15 Conversions in 30 Days as the PMAX Stability Threshold
Google has revised its guidance for Performance Max campaigns, requiring at least 15 conversions over 30 days to…
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PPC News: Measurement
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PPC News Feed is your go-to source for the latest updates on PPC measurement. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Microsoft UET Conversions API Now Accepts Events up to 90 Days Old
Microsoft Advertising has extended the UET Conversions API event submission period from 7 days to 90 days. This…
PMax Asset Group A/B Testing Is Now Live
Google Ads has introduced A/B testing for Performance Max Asset Groups. Advertisers can now compare different…
Auction Insights Reporting Now Live for Microsoft’s PMAX
Earlier this year, we reported that Microsoft planned to introduce auction insights for Performance Max. The…
Google Ads Introduces ‘All Conversions’ Submenu
Google Ads has rolled out a new submenu called All Conversions, streamlining access to conversion action…
Google Adds Icons to Conversion Tracking Statuses
Google Ads has added new status icons to the Conversion Tracking section, making it easier for advertisers to…
Google Ads Data Strength Best Practices Updated
Google has revamped its Data Strength best practices help document, emphasizing the use of more first-party data…
Demand Gen Data Strength Feature Adds New Metrics
Google Ads has introduced several updates focused on enhancing data strategy within Demand Gen campaigns: Read…
Google Updates Conversion Recommendations Page Layout Again
A new design for the Recommendations on Conversions page has been spotted, offering more space and providing…
Demand Gen Gets Campaign Type Attribution in Beta
Google has introduced a new attribution feature for Demand Gen campaigns, currently in beta. This development…