Microsoft Advertising Documents Campaign-Level Tracking for PMAX Product URLs
Microsoft Advertising has updated its help page to include campaign-level tracking for Performance Max shopping…
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PPC News: Measurement
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PPC News Feed is your go-to source for the latest updates on PPC measurement. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Tag Manager Snippets Will Stop Honoring gtag(‘config’) Commands
Google has issued a warning on its help page regarding Google Tag Manager (GTM) snippets. The page states that…
Demand Gen Now Allows Multiple Conversion Goals
Google is now allowing advertisers to set multiple conversion optimization goals in Demand Gen…
Google Introduces Multi-Source Conversions
Google has renamed conversions with multiple data sources to multi-source conversions across its documentation.…
Google Unifies Tag and Tag Manager Measurement Tools
Google has rolled out updates across its tagging tools to simplify the process of measuring website performance…
Offline Conversion Uploads Have 7-Day Upload Gate
Google has updated its About Attribution Reports help page to include a new section detailing the 7-day offline…
Branded Searches Conversion Type Added to Google Ads
Google Ads has documented branded searches as a new conversion type that records search queries made for a brand…
Merchant Center Performance Reporting Updates
Starting August 24th, 2026, Google will update Merchant Center performance reports to enhance clarity and…
Campaign Data Import Validation Report Launched in GA4
A new campaign data import validation report has been introduced in Google Analytics 4 to assist advertisers in…
Phone Conversions Get View Call Report Link
Google Ads has added a “View call report” link in the Phone Call conversions leads report. This new…