Store Sales Coming to Google’s Data Manager
Google is integrating Store Sales into the Data Manager in Google Ads, facilitating easier import of in-store…
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PPC News: Measurement
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PPC News Feed is your go-to source for the latest updates on PPC measurement. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Strengthens Data and Measurement Tools
Google has announced enhancements to its measurement capabilities, aiming to drive business growth through…
Phone Call & Offline Conversions Requirements Updated
Google Ads has added new information to its help documentation regarding phone call conversions and offline…
Meridian GeoX Launches Globally for Causal Experiments
Google has launched Meridian GeoX, a new open-source geo experimentation library available to all marketers…
Microsoft Added Average Target Metrics Added to Evaluate Performance
Microsoft Advertising has introduced new average target metrics to facilitate performance evaluation across…
Klaviyo Added as Customer Data Source Partner
Google Ads has added Klaviyo as a new integration for Offline Conversion Import and Customer Match. The…
App Campaigns Product Report Adds Cost and Conversions
Advertisers using App campaigns can now access product-level reports detailing both Cost and Conversions…
Google Tag Gateway for Advertisers Exits Beta on Akamai and Fastly
The Google tag gateway for advertisers has exited its beta phase with Akamai and Fastly. This change means the…
YouTube Creator Partnerships Analytics Adds Reach Metrics
YouTube Creator Partnerships has introduced new Reach metrics under the Analytics tab. These metrics…
Microsoft Advertising Documents Campaign-Level Tracking for PMAX Product URLs
Microsoft Advertising has updated its help page to include campaign-level tracking for Performance Max shopping…