Google Clarifies GG_ Transaction IDs
Advertisers facing issues with transaction IDs starting with GG_ in Tag Assistant or reports now have official…
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PPC News: Measurement
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PPC News Feed is your go-to source for the latest updates on PPC measurement. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Redefines Video Engagements: 10 Seconds Now Required
Google Ads has updated the engagement criteria for video campaigns, now requiring viewers to watch at least 10…
Google Ads Calculates Target ROAS from Profit Margin
Google Ads has introduced a new feature allowing advertisers to calculate their Target ROAS based on their…
Google Ads Experiments Get AI-Powered Insights
Google Ads now includes an AI-generated summary panel in experiment reporting. This new feature, highlighted in…
Overview Page Enhanced by Video Impressions and Performance by Stage
A recent update to the Google Ads Overview page now includes video impressions in conversion paths, helping…
Demand Gen’s New VTC Counting Method Unveiled
Google Ads has introduced a novel approach to counting view-through conversions (VTC) for Display ads in Demand…
Conversion Lift Opens to Search and PMax With 1,000-Conversion Minimum
Google has updated its help page for setting up Conversion Lift based on users, allowing self-serve access for…
Google Ads Adds Conversion Value Forecasts to Budget Changes
Google Ads is now displaying a new “Budget Change Alert + Forecast” feature within campaign budget…
Target ROAS Edits Blocked in Promotion Mode
Google Ads users have discovered that while promotion mode is active, editing the Target ROAS is…
AI Max Expands With New Reporting and Language Options
Google is expanding its AI Max features with new language support and a reporting feature. AI Brief, previously…