Google has updated its guidance on Merchant Center automations for frequently changing product information. The automations feature now states that items with price or availability changes more than once per day may lead to disapproval rather than automatic updates.
On September 27, 2026, the help page was revised to indicate that products might be disapproved if the total detected mismatches become too large.
This change is crucial for stores with fast-changing prices as relying solely on automatic updates might not suffice.
Read the official update here: Allow Merchant Center to update product information automatically.
This update was spotted by Hana Kobzová.
