Google has published an official support page of its AI campaign localization tool, currently in beta, for Search campaigns. This tool enables advertisers to create Search campaigns in different languages by localizing text, image assets, and landing pages.
Among the tool’s functionalities, it allows the translation of text assets, keywords, and images by removing text from image assets and adding translated messages. It also supports landing page translations through a JavaScript snippet deployable via GTM.
Initially, the tool supports translations from English (US) into 10 languages, with an expansion to Performance Max campaigns.
This update was spotted by Dario Zannoni.