In September 2026, Google will update the requirements for Google TV masthead ads. The new guidelines include the allowance of assets depicting alcohol, specific consumer electronics like headphones and computers, and content related to healthcare and medicines.
Additionally, certain assets related to gambling, such as sports betting and Daily Fantasy Sports targeting the U.S. and Canada, will also be permitted. However, other gambling-related content remains prohibited.
The update will also introduce a list of common policy disapproval reasons for masthead ads and enhance the clarity of the policy page formatting. These changes do not alter the existing scopes or restrictions of the related policies, such as certification requirements and targeting limitations.
Read the official announcement: Update to Masthead format requirements.