A new feature, Video Ads Dubbing, has been introduced in Google Ads’ Asset Studio. This AI-powered tool enables the dubbing of video ads in 33 languages and locales.

First spotted in October 2025 as internal feature, now it’s available for free to select users.
It allows advertisers to scale their video content across multiple countries without having to reshoot videos in each language.

This update was shared by Jyll Saskin Gales.