Google Ads’ Performance Max campaigns now feature two distinct landing page options:
- “Your website”
- “Google Business Profile (optimized for ads)”
Advertisers can direct clicks to a Google-hosted page linked to their business profile, which includes built-in conversion tracking methods.
This option is particularly beneficial for small local businesses without a robust website, as it enables quicker campaign launches focused on local actions like calls and directions. However, it may limit control over the user experience, content testing, and lead tracking compared to traditional landing pages.
This update was spotted by Natasha Kaurra.