Search campaigns for Travel are now expanding to include Things to Do and Events verticals in open beta.
With this change, advertisers gain access to AI Max features across the newly added placements.
Key improvements include:
- Centralized Buying: Manage feed-based formats and text ads together with access to search campaign controls.
- Real-Time Enhancements: Utilize feeds to improve text ads and keywords, optimizing travel ads with AI Max capabilities.
- Unified Reporting: Consolidate performance data into a cohesive view, enhancing search term reporting.
Read the official announcement: Search Campaign for Travel with AI Max.