Google Ads is now showing Booking Link Ads as part of Search campaigns for Travel, following the original announcement in late April 2026. The format allows advertisers to display pricing and availability directly in ads to help drive faster bookings and improve conversion paths.
Advertisers can run Booking Link Ads individually or combine multiple travel ad formats within a single ad group.
Travel campaigns now also support Item Groups, similar to listing groups in Shopping campaigns, allowing advertisers to attach feeds and apply filters for more structured inventory targeting across ad groups.
This update could give travel advertisers more flexibility in organizing and scaling hotel and travel inventory campaigns.
This update was highlighted by Thomas Eccel.