Google has introduced a request form for an extension on the upcoming August 18, 2026 deadline to migrate from the Content API for Shopping to the Google Merchant API. Advertisers can apply for extended access if the migration is not yet complete.
The form requires submission of details such as email, business justification, and selection of a new extension deadline (either October 15, 2026, or December 31, 2026). Google warns that failure to migrate by the deadline may lead to service degradation, impacting performance across both advertising and organic experiences.
This update was discovered by Barry Schwartz.