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AI Performance Explanations in Google Ads

July 21, 2026
A screenshot of a Google Ads dashboard highlights new AI performance explanations, featuring an update banner, a labeled "NEW!" section, and an arrow pointing to where advice opens directly. Branding elements and a photo of a man appear at the bottom.

A new update reveals that AI Performance Explanations are being rolled out in Google Ads. 

It shows on the Campaign overview, providing contextual performance metrics and recommendations.

A screenshot of a Google Ads dashboard highlights new AI performance explanations, featuring an update banner, a labeled "NEW!" section, and an arrow pointing to where advice opens directly. Branding elements and a photo of a man appear at the bottom.

This news was spotted by Thomas Eccel.

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