Google Tag Manager is rolling out a new container optimization experience focused on faster setup and simplified tag management. The updated interface introduces a dedicated Settings tab and highlights benefits like direct data delivery to Google destinations without loading gtag.js.
The new workflow also improves collaboration by making container settings easier to manage across teams and accounts. Based on the preview shown in the interface, advertisers can connect multiple destinations such as Google Ads and Google Analytics from a single container view.
This update was shared by Marthijn Hoiting and Thomas Eccel.