Google Ads appears to be testing a new “Set up in Google Tag Manager” button directly within the conversion setup flow. The option shows alongside existing installation methods and allows advertisers to push conversion tracking setups into GTM more seamlessly.
Based on the screenshots, clicking the button opens a pre-filled tag suggestion flow inside Google Tag Manager, reducing manual steps like copying conversion IDs and labels. This could simplify implementation, especially for teams managing multiple tags or working across accounts.
This update was shared by Natasha Kaurra.