Google announced AI Max for Search last year at GML 2025, now it’s available globally and out of beta. This update reflects the growing trend towards longer, more conversational search queries, with searches becoming an integral part of the discovery journey for users.
With AI Max, advertisers can match their offerings to the nuanced queries users are making. It drives 27% more conversions compared to manual campaigns, reinforcing that effective use of AI enhances marketing strategies. Furthermore, for every $1 spent on Google Search, advertisers see an average return of $6.
💡 Read all announcements from GML 2026 in one place
📅 Learn everything about Google Marketing Live 2026 event
