Google Ads has launched campaign total budgets for Search, Performance Max, and Shopping campaigns in open beta. Advertisers can now set a fixed budget for a defined date range, ideal for launches, sales, or short-term promotions.
This removes the need for daily budget adjustments while ensuring spend is optimized and fully utilized by the end date, without overspending.
Read the full article here: Campaign total budgets are now available in Search, Performance Max and Shopping campaigns.