Google Ads has expanded its text guidelines feature to support all supported languages.
The feature was initially available only in English, then extended to Spanish, Portuguese, Italian, French, German, Japanese, and Dutch, and now available to everyone, as stated in the official Google’s help page on text guidelines.
Advertisers can now apply in their language:
- Term Exclusions to block up to 25 specific words or phrases
- Messaging Restrictions to guide tone and style with up to 40 rules
This helps brands maintain consistency and avoid off-brand messaging across multilingual campaigns. Text guidelines appear when text customization is turned on in campaign settings.
This feature was first introduced in September 2025, and later in October 2025 spotted live for the first time.
This news was shared by Christian Schwarz.
