Google has introduced Veo, its most advanced generative video model, now available globally in Asset Studio within Google Ads. Advertisers can turn static images into short, high quality videos designed for YouTube formats and audiences.
Upload up to three images, and Veo generates unique videos up to 10 seconds long with natural motion. These can be quickly turned into ready to serve ads using customizable templates. Combined with Nano Banana, advertisers can also adapt creatives, swap backgrounds, and tailor messaging to specific audience interests.
Google has introduced video templates and later automatic video creation in Demand Gen. Now, this is the next step in the evolution of video features in Google Ads. This update makes it easier to scale creative production and refresh assets.
Read the official announcement here: Resonate with the YouTube audiences that matter most to you, with Veo in Google Ads.
If you want to learn how to use it, Accelerate with Google did a hands-on webinar “Supercharge Your Google Ads Creatives with Veo 3 and other GenAI tools” on this features a few months ago.