YouTube has launched a new way for brands to connect with sports fans through the Top Sports Podcast Lineup. This feature makes it possible for advertisers to align with popular YouTube Select sports podcasts, catering to the growing audience of viewers who consume sports commentary and analysis online.
The move results from strong engagement: in 2025, sports-related podcasts on YouTube drew over 8.5 billion views. Notably, 56% of 14-24 year-olds watch podcasts or videos from athletes weekly, highlighting the importance of leveraging these spaces to reach younger fans.
The new lineup is available to all U.S. advertisers and features high-profile shows like New Heights and The Rich Eisen Show. Brands can now seamlessly reach engaged audiences, staying part of the ongoing sports conversation even after major events.
This is an addition to other existing lineups:
- YouTube TV Adds Women’s & College Sports Lineups for Ads
- YouTube TV Launches New YouTube TV Sports Lineup
Read the official announcement here: We’re launching the Top Sports Podcasts on YouTube for brands to align with sports fans.