Andrew Boyd, Axel Falck, and Crack PPC shared that “Brand Guidelines” for Performance Max feature is now appearing in more Google Ads accouts. This new addition allows advertisers indicate brand elements like logos, fonts and colors, and business names.
These elements are then applied to ads ensuring consistent brand presentation across platforms.
Key requirements include providing a company name and at least one logo (preferably in landscape format for optimal ad effectiveness), with optional customization of colors and fonts.
Google has officially updated information about this feature: Upgrade existing campaigns with brand guidelines – Google Ads Help
We’ve previously covered this in our past articles, indicating that this rollout was on the horizon. You can refer to them here:
- Brand Guidelines to Become Mandatory for PMAX – PPC News Feed
- Brand Guidelines Live for PMax – PPC News Feed