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Premier reach under Reservation Ad Buying for Video

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Mihai Ciurea has spotted a new option for video campaigns under Reservation when applying the “Brand awareness and reach” campaign goal. It is called Premier Reach.

Apart from ad buying based on Auction, you can now choose to buy ads on Reservation which lets you buy a targeted number of impressions at a fixed CPM. Under this option you can choose from the following formats:

  • Premier reach
  • Masthead
  • Standard reach

With Premier Reach, the newest option that Mihai discovered, you can access special features and show your ads on top content with bumper, skippable in-stream, and non-skippable in-stream ads. This includes YouTube Select lineups.

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