Google Adds Handling Cutoff Time Feed Attribute for Accurate Delivery Estimates
Google Merchant Center has introduced a new feed attribute, Handling Cutoff Time [handling_cutoff_time],…
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PPC News: October 2025
83 posts
Explore all PPC news published in October 2025, curated to help you save time and stay up to date with everything happening in paid advertising.
Subscriptions for Physical Products Now Allowed in U.S. Shopping Campaigns
Google has updated its Shopping Ads policy to allow physical goods subscriptions for eligible merchants in the…
First Look: Screenshots Reveal New Campaign Creation Flow
In late September, new campaign creation flow was spotted where advertisers choose network first. Now,…
API v22 Launches With Major PMax, Demand Gen, and Smart Bidding Upgrades
Google Ads API v22 has officially launched on October 15, 2025. Key updates include: All updated client…
Google Tests New Ad Label Position in Business Listings
Google is testing a new ad label placement. The “Sponsored” tag is now showing on the top-left corner of some…
YouTube’s New “Promote” Button Links Directly to Google Ads
A “Promote” button has started appearing while uploading videos on YouTube. It walks you through a simple ad…
Merchant Center’s Misrepresentation Policy Clarified
Emmanuel Flossie shared that Google has updated its Misrepresentation policy for Merchant Center and Shopping…
Google Sets Hide Sponsored Results Control as Default Option
Google is rolling out a new default layout for Search that standardizes how ads appear. Text ads will now be…
Google Rolls Back Bidding Enforcement for In-App Conversions
Google will no longer enforce the previously announced change requiring the conversion_environment field in…
Performance Max Now Supports 9:16 Vertical Images
Thomas Eccel shared that after appearing in Demand Gen earlier this year, these story-style creatives are…