Google Ads Expands Web to App Connect Across YouTube, Hotel & Demand Gen
Google Ads has rolled out new tools to better connect web and app advertising, making it easier to deliver a…
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PPC News: September 2025
92 posts
Explore PPC news published in September 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Google Targets Inaccurate Hotel Prices With New Enforcement Policy
Google has notified hotels and lodging partners that it will enforce stricter price accuracy standards starting…
Google Ads API Moves to Monthly Release Cycle From 2026
Google Ads announced that starting in 2026, the Google Ads API will move to a monthly release cycle (excluding…
Google Publishes Checklist for Display Dynamic Remarketing Tag Appointments
Google has published a new help page for advertisers preparing for their Display dynamic remarketing tag…
Microsoft Tightens Political Ad Policies with EU Transparency Deadline
After Google’s rollout of the “EU Political Ads” setting, Microsoft Advertising is now introducing its own…
Google Removes Mature Cosmetic Procedures from Ad Policy
Starting September 22, 2025, Google will update its Sexual content policy by removing “Mature Cosmetic…
Google Merchant API Expands Product Studio With AI-Powered Text
Emmanuel Flossie noticed that Google’s new Merchant API has more to offer than initially expected. In his recent…
Debate Rises Over AI Max and Search Partner Network Targeting
A new debate has sparked in PPC circles on X around AI Max and its relationship with the Search Partner Network…
YouTube May Soon Split from Google’s Search Partner Network
Google is considering a new “YouTube Network” campaign option within Google Ads. A recent survey spotted on the…
Google Emails API Migration Deadlines for Content API for Shopping
Google is now emailing advertisers using the Content API for Shopping or Merchant API v1beta to confirm…