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Audience Recommendations No Longer Available Within Insights

Screenshot of Google Ads Audience Insights. The panel displays various audience segments, such as "Cloud Services Power Users" and "Business Financial Services," with metrics on share of clicks, index, and the number of campaigns. The interface includes filtering options and Audience Recommendations for SEO strategies.

Google has removed the audience recommendations feature from the Insights tab in Google Ads.

Screenshot from Joe Martinez’s video “Google Ads Audience Insights

This change leaves advertisers without automated suggestions for targeting specific audiences. 

This news was highlighted by Melissa L Mackey and Adriaan Dekker.

UPDATE #1: It appears to be a bug affecting specific accounts, as other PPC marketers can still see this section on the Insights page.

UPDATE #2: Ginny Marvin confirmed, that Audience Insights are not going to be removed. The feature not appearing for some accounts is caused by a glitch and Google is working on it.

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