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Google Updates SERP for Travel

Screenshot of Google search results for Hotel Okura Amsterdam captures the essence of travel planning. On the right, the hotel showcases an image, map, rating, and reviews. On the left, you’ll find sponsored listings and links to hotel booking sites within Google's latest SERP updates.

Google is rolling out a fresh user experience on its search related to Travel industry, spotted by Rudolph Dekker.

This update features a more prominent display of Google Hotel Ads and Property Promotion Ads, making it easier for users to explore accommodation options.

Screenshot of Google search results for Hotel Okura Amsterdam captures the essence of travel planning. On the right, the hotel showcases an image, map, rating, and reviews. On the left, you’ll find sponsored listings and links to hotel booking sites within Google's latest SERP updates.

This change provides travelers with more choices while increasing visibility for competing properties.

For businesses in the travel and hospitality industry, this update emphasizes the importance of implementing Google Hotel Ads and ensuring their listings stand out in a competitive landscape.

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