Google Opens Debt Services Ads in Ireland With Verification

From July 15, 2025, Google will allow advertisers to run debt services ads in Ireland, but only after completing financial services verification.

What’s required?

• Complete verification via Google’s partner, G2, starting July 15
• Ensure compliance with local regulations and Google’s policy

Advertisers who don’t complete verification won’t be able to run these ads. Google will notify in-scope advertisers via in-account alerts.

You can also start the verification process manually via Google’s Help Center.

Read the full update here: New Requirements for Debt Service Advertisers in Ireland.