Starting November 7, 2024, Google will require stricter verification for financial services ads in Ireland, New Zealand, South Korea, and Thailand.
Advertisers must now undergo a verification process with G2 before applying for financial services verification through Google.
Key aspects:
- Agencies handling ads for affected clients must also comply.
- Verification applies to a range of services, including banking, loans, and insurance.
Advertisers in these locations will be notified by Google and must complete verification to continue their ad campaigns.
The new process, already live for applications, aims to improve transparency and user trust.
Read the official update here: Introducing New Verification Requirements for Certain Financial Services Advertisers.
