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Debt Services Ads Now Part of Financial Services Verification

Illustration of a person pointing at a speech bubble filled with stacks of money and coins, while a downward arrow signals a decline, reflecting the current trend in consumer finance across the U.S. and Canada.

Starting June 2, 2025, Google will require advertisers promoting debt services in Australia, Brazil, Germany, Ireland, South Korea, and Spain to complete its Financial Services verification.

This replaces the previous, separate debt services certification and does not introduce any new policy restrictions.

Illustration of a person pointing at a speech bubble filled with stacks of money and coins, while a downward arrow signals a decline, reflecting the current trend in consumer finance across the U.S. and Canada.

If you’re already certified for debt services in these regions, no action is needed. All advertisers must still comply with local laws and Google Ads policies.

Read all about it here: Update to Verification Process for Debt Services

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