Starting June 25, 2025, Google Ads will allow state-run lotteries in the United Arab Emirates, provided they’re licensed by the General Commercial Gaming Regulatory Authority (GCGRA).
- Applies only to GCGRA-certified entities
- Advertisers must apply for certification
This marks a controlled opening of gambling-related ads in the UAE.
Read the full update here: Update to Gambling and games policy: United Arab Emirates (UAE).