In February 2024, Google is set to update its UK Financial Services Verification policy, impacting firms registered with the Financial Conduct Authority (FCA).
- Verification for FCA-Registered Firms: Firms using public domain email addresses such as yahoo.com, outlook.com, or gmail.com for verification will now be required to add a new user to their Google Ads account. This user must have an email address that exactly matches the one registered with the FCA.
- Requirements for Governmental Entities: Governmental entities seeking an exempt certificate must add a contact to their Google Ads account using a gov.uk email domain.
Read the official announcement: Update to Google Ads UK Financial Services Verification.
Our Pick
Advance your PPC skills with God Tier Ads Framework
The always updated Google Ads training enables you to optimise and scale accounts with done-for-you templates, so you don’t devote your life to the machine. Join over 4,000 PPC pros who are getting more consistent results.
