Google is rolling out a new AI-powered feature in Google Ads and Merchant Center that proactively creates campaign assets for advertisers.
Based on your product feed and account activity, Google can now suggest entire campaign setups. This includes:
- Which products to promote
- Recommended discount
- Creatives generated automatically for your review
You stay in control, with the option to review, tweak, and publish the suggested assets.
Google also provides ongoing suggestions, including:
- AI-generated title improvements
- A/B testing options that compare the original and updated assets directly in Merchant Center
This update is designed to streamline campaign creation while keeping key creative decisions in your hands.
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