Google has published a new help page detailing the site visits asset for ads, confirming its official name and functionality. Initially spotted in search results in July 2025 and again in March 2026, the asset shows the number of visits to a website, representing a significant opportunity to strengthen ad performance and credibility.
Among the key benefits of site visits are:
- Increase User Trust: Displays a verifiable metric of the site’s popularity.
- Boost Engagement: High visit numbers signal value to users, potentially improving click-through rates.
- Automatic Setup: Site visits require no extra configuration.
- Scalable Across Campaigns: Works with various ad types.
Eligibility for site visits includes requirements for clicks, and policy compliance. Additionally, the website must run on a single-tenant domain or a unique subdomain that distinctly represents your business entity. Please note that site visits will not always serve, even if eligible.
Read the official help page spotted by Hana Kobzová here: About site visits assets.