Microsoft Advertising has rolled out significant updates to improve Shopping campaigns, Performance Max, and audience ads.
Shopping Campaigns
- Test Feed: Validate errors without affecting live listings. The “Enable publishing” checkbox is now “Use feed for testing only.”
- Primary Feed for Local Inventory Ads: Streamlined setup with just two feeds instead of three. Online feeds will auto-upgrade the primary feed from April 1.
Audience Ads
- Disclaimers: It is now available for native ads; Performance Max support is coming soon.
- Expanded Video Support: 9:16 vertical videos and 90-second ads are now supported.
- Longer Short Headlines: Increased to 40 characters for better clarity.
Performance Max
- LinkedIn Profile Targeting: Now available globally.
- New Aspect Ratios: Four added, three removed to improve ad placements.
- Audience Insights & Conversion Metrics: More detailed reporting for better campaign refinement.
Other Updates
- Bid Adjustments: Minimum bids auto-raised for imported campaigns since March 25.
- Optimization Score Deprecation: Phasing out from April 8, replaced by AI-driven Digital Maturity Score in May.
More updates coming May 6, meanwhile, you can read the April updates here: Feed updates for Shopping campaigns and other product updates for April