Starting April 23, 2025, Google will require MiCA licenses for crypto exchange and wallet ads in the EU. Advertisers must be Google-certified and comply with local laws.
A transition period applies to Finland (June 30, 2025), France (June 30, 2026), and Germany (Dec 30, 2025) for existing licenses. Violators get a 7-day warning before suspension.
Read the full update here: Updates to Cryptocurrency Advertising Policy in the EU.