Starting February 5, 2025, Google is updating its Other Restricted Businesses policy. Key changes include:
- Vignettes/E-Vignettes: Certification will no longer be required for ads across Europe.
- Business Identifiers in France: Advertisers targeting France exclusively won’t need to qualify as government or authorized providers but must apply for exclusion from policy disapproval.
- Certification remains mandatory for all other restricted government documents and services.
Policy enforcement will begin on February 5, 2025, and roll out over 8 weeks.
Read the official update here: Update to Other restricted businesses: Government documents and services policy.