Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News

A First Look at Creator Partnerships in Google Ads

The Google Ads interface features the "Creator Partnerships" section, offering options to promote a brand with suggested YouTube videos and sponsor YouTube Shorts. On the right, a diagram illustrates BrandConnect, seamlessly integrating these tools for effective advertising.

Kevin Kaneria shared a screenshot showing how Creator Partnerships appear live in a Google Ads account.

This beta feature lets advertisers find & promote high-quality YouTube Shorts featuring their brand via BrandConnect, created by third-party creators. UGC videos are a great example of how this feature can be used.

Once enabled, the Creator Partnerships section can be found under Tools in the Google Ads online interface.

The Google Ads interface features the "Creator Partnerships" section, offering options to promote a brand with suggested YouTube videos and sponsor YouTube Shorts. On the right, a diagram illustrates BrandConnect, seamlessly integrating these tools for effective advertising.
Share this article
0
Share
Shareable URL
Read next