Google Ads has introduced Partnership Ads powered by BrandConnect, enabling brands to integrate YouTube creator videos into their ad campaigns. This new feature enhances campaign authenticity, broadens audience reach, and keeps content engaging.
Key Features:
- Authenticity: Creator videos bring a genuine voice to ads.
- Expanded Reach: Access new, engaged audiences through creator partnerships.
- Fresh Content: Leverage trending video formats in your campaigns.
- Campaign Compatibility: Partnership Ads can be used in various campaign types, including Video Action, Demand Gen, Video Reach, Video View, App, and Performance Max.
Google has also published a new help page detailing how to set up and optimize these Partnership Ads, check out the page here: Partnership ads powered by BrandConnect.
Georgi Zayakov has already spotted this feature live in his Google Ads account. When creating a new segment, there are 2 options:
- Select the channel (connected to Google Ads, usually your own channel)
- Select a video made by a YouTube creator 🆕
This feature offers brands a new way to do remarketing and to take advantage of collaboration with creators.
The always updated Google Ads training enables you to optimise and scale accounts with done-for-you templates, so you don’t devote your life to the machine. Join over 4,000 PPC pros who are getting more consistent results.
