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GML 2024: Partnership Ads

Last updated on June 1, 2024

A speaker in an orange dress stands on stage at GML 2024, presenting a large screen with a smartphone advertisement labeled "Partnership Ads." The ad creatively highlights a text overlay: "Desk chair for cross-legged sitters.

New Partnership ads powered by BrandConnect, a self-service platform that connects creators with opportunities for branded content campaigns, were announced during Google Marketing Live 2024 event.

Advertisers can benefit from YouTube creator’s trust by:

promoting videos made by creators using co-branded format
list of already created content where creators tagged the brand
creating an audience based on a creator’s video (the video has to be previously linked to Google Ads)

You can watch Google Marketing Live here: Google Marketing Live Keynote 2024.

Read all news announced during Google Marketing Live 2024.

Google Marketing Live 2024

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