New Partnership ads powered by BrandConnect, a self-service platform that connects creators with opportunities for branded content campaigns, were announced during Google Marketing Live 2024 event.
Advertisers can benefit from YouTube creator’s trust by:
- promoting videos made by creators using co-branded format
- list of already created content where creators tagged the brand
- creating an audience based on a creator’s video (the video has to be previously linked to Google Ads)
You can watch Google Marketing Live here: Google Marketing Live Keynote 2024.
Read all news announced during Google Marketing Live 2024.
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