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Custom Label-Based URL Exclusions Now in Google Ads

February 13, 2025
Two screenshots of an "Excluded URLs" settings page. The top image, labeled "Now," showcases a "Custom labels" option, highlighted by a red arrow, emphasizing the Custom Label-Based URL Exclusions feature. The bottom image, labeled "Before," lacks this enhancement available in Google Ads.

Arpan Banerjee and Adriaan Dekker discovered that Google Ads now lets you exclude URLs based on Custom Labels, giving you more control over targeting and budget efficiency.

Two screenshots of an "Excluded URLs" settings page. The top image, labeled "Now," showcases a "Custom labels" option, highlighted by a red arrow, emphasizing the Custom Label-Based URL Exclusions feature. The bottom image, labeled "Before," lacks this enhancement available in Google Ads.

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