Microsoft Advertising is set to introduce feed labels for Shopping campaigns, enhancing management and efficiency for cross-border advertising efforts.
Feed labels offer the ability to group products from multiple feeds into a single campaign based on shared attributes such as language, product category, or brand, making it significantly easier for advertisers to manage their cross-border advertising efforts.
The rollout is scheduled to commence in mid-March, with the feature expected to be fully accessible to all advertisers by the end of March.
Unlike custom labels, which provide granular control within a single campaign, feed labels facilitate broader targeting strategies across multiple feeds and campaigns. This distinction offers retailers unprecedented flexibility and efficiency in their advertising strategies.
Read the official announcement: Performance Max and other key updates for March.
