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Google Tightens Cryptocurrency Ad Rules for UK in January 2025

January 22, 2025

Illustration of a person pointing at a speech bubble filled with stacks of money and coins, while a downward arrow signals a decline, reflecting the current trend in consumer finance across the U.S. and Canada.

Starting January 15, 2025, Google will update its cryptocurrency ad policies for the UK.

Exchanges and Software Wallets: Advertisers must register with the FCA and meet local legal requirements.
Hardware Wallets: Ads are allowed if the wallets only store crypto keys and don’t offer trading or exchange services.

All advertisers must obtain Google certification. Non-compliance will lead to warnings before account suspensions.

Illustration of a person pointing at a speech bubble filled with stacks of money and coins, while a downward arrow signals a decline, reflecting the current trend in consumer finance across the U.S. and Canada.

For details, visit Google’s Restricted Financial Products Certification page.