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Certain Placements Will Become Non-Excludable in Microsoft Advertising’s PMAX

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Starting March 1, 2024, the ability to exclude the following placements from Performance Max campaigns in Microsoft Advertising will be removed:

  • msn.com
  • outlook.com
  • outlook.live.com
  • microsoftcasualgames.com
  • windows.msn.com
  • ntp.msn.com
  • zone.msn.com
  • superapp.msn.com
  • bing.com

Advertisers who previously opted out of these sites should anticipate an increase in impressions and clicks from the specified date. However, these placements can still be excluded in other types of campaigns.

This news was shared by Navah Hopkins.

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