Display Ads are a new advertising format under Brand awareness campaign type based on Audience targeting in Microsoft Advertising. They are currently available across 32 markets.
Display advertising is potent for demand generation but faces challenges like “banner blindness,” so spot-on targetting is crucial. By utilizing Microsoft’s distinct intent signals and accessing its exclusive audiences, advertisers can forge deeper connections with highly qualified audiences, thereby boosting ad effectiveness.
Microsoft can put your display ads across sites like MSN, Microsoft Start, Microsoft Edge and Microsoft Outlook.
A wide range of creative sizes are accepted.
Read more about this new campaign type: About display ads.
Read the official announcement: Performance Max and other key updates for March.
