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End Date Required For Experiments

January 11, 2024

The form displays experiment dates, with the start date dropdown set to January 11, 2024. The end date is selected using a duration radio button for 56 days, automatically setting the end date dropdown to March 7, 2024.

When configuring an experiment, it is now mandatory to specify either an end date or a duration in days. It is not possible to create an experiment without one of these time constraints.

This news was spotted by Mitchel Wubben.

Settings for required experiment dates with a start date of 11 Jan 2024 and an end date option: either a selected duration of 56 days or an unselected specific end date of 7 Mar 2024.

A workaround was discovered if 56 days is not enough for you:

Screenshot of a LinkedIn post by Adriaan Dekker detailing a clever workaround for setting the end date of experiments in Google Ads. An Excel spreadsheet displays highlighted dates with the solution circled. Hashtags include GoogleAds and PPC.

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