Google Ads has introduced a new Gross Profit Optimization setting, expected to boost campaign profits by up to 15%.
To use it, advertisers must:
- Add cart and COGS data to their product feed.
- Enable Gross profit optimization
This feature now provides a built-in method to optimize campaigns for profit, minimizing the reliance on third-party tools previously used for this purpose.
This news was highlighted by Casey Gill.
