Performance Max campaign type is missing from their Google Ads campaign filter in selected accounts.
Despite having multiple PMax campaigns, the option to filter by this campaign type seems to have vanished.
Google has yet to address the cause or solve this problem.
This news was highlighted by Casey Gill.
There was a recent UI bug affecting audience insights in the Insights section of PMAX. We’ve been experiencing several bugs in a short period, and still no official statement from Google…
UPDATE: After 24 hours, Casey Gill reported that the Performance Max filter option reappeared, along with other campaign types, which were also previously not visible in the filter.
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