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PMax Campaign Filter Missing in Google Ads

August 21, 2024
A screenshot of a Google Ads campaign selection menu displays various types: All campaigns, Search campaigns, Display campaigns, Shopping campaigns, Video campaigns, and Demand Gen campaigns. A "Create view" button is at the bottom. A feedback button is at the top right. Note: PMax Campaign filter missing.

Performance Max campaign type is missing from their Google Ads campaign filter in selected accounts. 

A screenshot of a Google Ads campaign selection menu displays various types: All campaigns, Search campaigns, Display campaigns, Shopping campaigns, Video campaigns, and Demand Gen campaigns. A "Create view" button is at the bottom. A feedback button is at the top right. Note: PMax Campaign filter missing.

Despite having multiple PMax campaigns, the option to filter by this campaign type seems to have vanished.

Google has yet to address the cause or solve this problem.

This news was highlighted by Casey Gill.

There was a recent UI bug affecting audience insights in the Insights section of PMAX. We’ve been experiencing several bugs in a short period, and still no official statement from Google…

UPDATE: After 24 hours, Casey Gill reported that the Performance Max filter option reappeared, along with other campaign types, which were also previously not visible in the filter.

A dropdown menu from the Google Ads platform shows various campaign types. Options listed include All campaigns, Search campaigns, Performance Max (PMax) campaigns with a purple checkmark, Display campaigns, Shopping campaigns, Video campaigns, Smart campaigns, and more.
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